Case Study

Price Floor or Growth Ceiling: How a Cardiovascular Device Company Used Market Research and Consulting to Decide Whether Drug-Eluting Stents Were Worth Entering in Southeast Asia

Executive Snapshot Client Cardiovascular Device Manufacturer, Netherlands Situation/Challenge The client...

Primary or Revision: How an Orthopaedic Implant Manufacturer Used Bespoke Research and Strategy Advisory to Evaluate Whether the Revision Surgery Segment Was Worth Entering

Executive Snapshot Client Orthopaedic Implant Manufacturer, United States Situation/Challenge The...

Prescribed but Not Worn: How a Wearable Cardiac Monitor Company Used Market Research and IDIs to Understand Why Patient Activation Rates Were Falling Well Below Prescription Volumes

Executive Snapshot Client Wearable Cardiac Monitor Manufacturer, United States Situation/Challenge...

Who Stops Scanning: How a Continuous Glucose Monitor Manufacturer Used Consulting and Analytics to Identify Which Patient Segments Were Abandoning Device Use and Why

Executive Snapshot Client Continuous Glucose Monitor Manufacturer, United Kingdom Situation/Challenge...

Central or Local: How a Multi-Site Hospital Group Used Market Research and Strategy Advisory to Decide Whether to Centralise Its Endoscope Reprocessing Operations

Executive Snapshot Client NHS Foundation Trust, Northern England Situation/Challenge The...

Fewer Stampings, Different Stampings: How a Metal Forming Toolmaker Used Market Research and Strategy Advisory to Navigate the EV Transition’s Impact on Its Stamping Die Business

Executive Snapshot Client Automotive Stamping Die Manufacturer, Bavaria, Germany Situation/Challenge...

Stopping the Stops: How an Automotive Parts Manufacturer Used Consulting and Analytics to Identify the Real Causes of Unplanned Downtime Across Its Horizontal Machining Centre Fleet

Executive Snapshot Client Tier-Two Automotive Parts Manufacturer, Czech Republic Situation/Challenge...

Full Shop, Empty Machine: How a Steel Fabrication Business Used Market Research and IDIs to Understand Why Its Plasma Cutting Capacity Was Underused Despite Strong Demand in the Market

Executive Snapshot Client Structural Steel Fabricator, Ohio, United States Situation/Challenge...

Surface to Cylindrical: How a Grinding Machine Distributor Used Bespoke Research and Strategy Advisory to Decide Whether to Expand Its Portfolio Beyond Surface Grinding

Executive Snapshot Client Industrial Grinding Machine Distributor, Germany Situation/Challenge The...

The Right Machine at the Right Time: How a Precision Job Shop Used Market Research and Consulting to Decide Which CNC Capability to Invest in Next

Executive Snapshot Client Precision Engineering Job Shop, West Midlands, United...

Which Disease, Which Market: How a Veterinary Vaccine Manufacturer Used Market Research and Strategy Advisory to Prioritise Its Pipeline Registration Programme Across Three Candidate Markets

Executive Snapshot Client Pet Insurance Provider, United States Situation/Challenge The...

Why Dental Claims Kept Rising: How a Pet Insurance Provider Used Consulting and Analytics to Diagnose Unexplained Claims Inflation in Companion Animal Dental Treatment

Executive Snapshot Client Pet Insurance Provider, United States Situation/Challenge The...

Tests Available, Vets Not Using Them: How a Veterinary Diagnostics Company Used Market Research and IDIs to Understand Why Point-of-Care Tests Were Not Gaining Traction in Rural Practices

Executive Snapshot Client Veterinary Diagnostics Company, Australia Situation/Challenge The client...

From Premium to Therapeutic: How a Super-Premium Pet Food Brand Used Bespoke Research and Consulting to Decide Whether to Enter the Veterinary Therapeutic Nutrition Segment

Executive Snapshot Client Super-Premium Pet Food Brand, Scandinavia Situation/Challenge The...

Call or Click: How a Multi-Site Veterinary Group Used Market Research and Strategy Advisory to Decide Whether to Build Its Own Telehealth Capability or Partner With a Platform

Executive Snapshot Client Multi-Site Small Animal Veterinary Group, United Kingdom...

Steel or Plastic: How a Contract Biologics Manufacturer Used Market Research and Consulting to Decide Whether to Convert Its Stainless Steel Capacity to Single-Use Bioreactors

Executive Snapshot Client Contract Development and Manufacturing Organisation (CDMO), Ireland...

Where Precision Fermentation Actually Works: How an Alternative Protein Company Used Bespoke Research and Strategy Advisory to Choose Its First Fermentation Target Before Spending on Bioreactor Scale-Up

Executive Snapshot Client Alternative Protein Startup, Singapore Situation/Challenge The client...

Where the Temperature Breaks: How a Food Manufacturer Used Market Research and Consulting to Diagnose Persistent Cold Chain Compliance Failures in a Single Distribution Leg

Executive Snapshot Client Dairy and Chilled Foods Manufacturer, Poland Situation/Challenge...

Platform or Partner: How a Traditional Freight Broker Used Bespoke Research and Strategy Advisory to Decide Whether to Build a Digital Platform or Deepen Its Specialist Positioning

Executive Snapshot Client Full-Truckload Freight Broker, Midwest United States Situation/Challenge...

Why the Parcel Did Not Get In: How an Online Grocery Retailer Used IDIs and Delivery Analytics to Diagnose a Failed Delivery Rate That Was Costing More Than the Delivery Itself

Executive Snapshot Client Online Grocery Retailer, Netherlands Situation/Challenge The client’s...

Returns as Revenue: How a Consumer Electronics Retailer Used Market Research and Strategy Advisory to Turn a Cost-Centre Returns Operation Into a Value Recovery Programme

Executive Snapshot Client Consumer Electronics Retailer, United Kingdom Situation/Challenge The...

Stop Shipping What Won’t Be Used: How a Clinical-Stage Biotech Used Consulting and Analytics to Cut Clinical Trial Supply Waste Without Putting a Single Site at Risk of Stock-Out

Executive Snapshot Client Clinical-Stage Biotech Company, United States Situation/Challenge The...

Automate the Right Things: How a Mid-Tier Animation Studio Used Market Research and Consulting to Decide Which Production Workflows to Hand to Generative AI and Which to Protect

Executive Snapshot Client Mid-Tier Animation Studio, Los Angeles Situation/Challenge The...

Inside or Outside: How a Global Pharmaceutical Company Used Bespoke Research and Strategy Advisory to Decide Whether to Build an In-House Medical Animation Capability or Deepen Its Agency Partnerships

Executive Snapshot Client Global Pharmaceutical Company, Switzerland Situation/Challenge The client...

Watched but Not Convinced: How a B2B SaaS Company Used IDIs and Video Analytics to Find Out Why Its Animated Explainer Videos Were Getting Views but Not Driving Trial Sign-Ups

Executive Snapshot Client B2B SaaS Platform Provider, United Kingdom Situation/Challenge...

When the Algorithm Makes Clearance Worse: How a Fashion Retailer Used Market Research and Consulting to Fix a Markdown Analytics Model That Was Eroding Margins

Executive Snapshot Client Mid-Market Fashion Retailer, United Kingdom Situation/Challenge The...

Build the Algorithm or Buy the Platform: How a Hospital Network Used Bespoke Research and Strategy Advisory to Decide Which Analytics Capabilities to Develop In-House

Executive Snapshot Client Regional Hospital Network, Texas Situation/Challenge The client’s...

The Model They Did Not Use: How a Commercial Insurer Used Market Research and IDIs to Understand Why Underwriters Were Ignoring Its Predictive Risk Scoring Output

Executive Snapshot Client Commercial Lines Insurance Provider, Canada Situation/Challenge The...

The Cohort That Did Not Come Back: How an Online Retailer Used Consulting and E-Commerce Analytics to Diagnose a Customer Lifetime Value Collapse in Its Highest-Spend Acquisition Cohorts

Executive Snapshot Client Direct-to-Consumer Online Retailer, Germany Situation/Challenge The client...

Satisfied but Churning: How a Telecoms Operator Used Market Research and Strategy Advisory to Fix a Contact Centre Analytics Programme Whose Sentiment Scores Were Not Predicting Customer Departure

Executive Snapshot Client Mobile Telecoms Operator, South Africa Situation/Challenge The...

Picking the Next Market: How a Heritage Leather Goods House Used Market Research and Strategy Advisory to Decide Where to Open Next and Which Formats to Use

Executive Snapshot Client Heritage Leather Goods House, Italy Situation/Challenge The...

Control or Reach: How a Luxury Brand Used Bespoke Research and Consulting to Decide Whether to Own Its Resale Narrative or Hand It to a Platform

Executive Snapshot Client French Luxury Ready-to-Wear Brand Situation/Challenge The resale...

The Collector They Were Losing: How an Independent Swiss Watch Manufacture Used Market Research and IDIs to Understand Why Younger Buyers Were Choosing Grey Market Over Authorised Dealers

Executive Snapshot Client Independent Swiss Watch Manufacture, Le Locle Situation/Challenge...

When the Hero Bag Becomes the Whole Story: How a Luxury Handbag Brand Used Consulting and Analytics to Find Which Iconic SKUs Were Cannibalising Their Own Client Pipeline

Executive Snapshot Client European Luxury Handbag Brand Situation/Challenge The brand...

The Scarcity Decision: How an Artisan Fragrance House Used Market Research and Strategy Advisory to Decide How Far to Expand Before Selectivity Became Its Most Valuable Product

Executive Snapshot Client Artisan Fragrance House, Grasse, France Situation/Challenge The...

When the Platform Gets Displaced: How a Drone Fleet Management Software Company Used Market Research and Strategy Advisory to Respond to Hardware Vendors Bundling Their Own Software

Executive Snapshot Client Drone Fleet Management Software Provider, Canada Situation/Challenge...

Own the Fleet or Buy the Service: How a Farming Cooperative Used Market Research and Strategy Advisory to Decide Between In-House Agricultural Drones and a Managed Service Model

Executive Snapshot Client Grain and Oilseed Farming Cooperative, Midwest United...

Data Collected, Value Not Delivered: How an Energy Company Used Bespoke Research and Consulting to Fix a Drone Inspection Programme That Was Generating Images But Not Reducing Maintenance Cost

Executive Snapshot Client Electricity Transmission Infrastructure Operator, Australia Situation/Challenge The...

What Actually Gets Approved: How a Critical Infrastructure Operator Used Market Research and IDIs to Navigate Counter-Drone Procurement Before Selecting a System

Executive Snapshot Client Nuclear Power Station Operator, France Situation/Challenge Following...

Finding the Viable Corridors: How a Last-Mile Delivery Operator Used Consulting and Analytics to Identify Where Drone Delivery Was Actually Economical Before Committing to a Network

Executive Snapshot Client Last-Mile Delivery Operator, Singapore Situation/Challenge The client...

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