Case Study

Automate the Right Things: How a Mid-Tier Animation Studio Used Market Research and Consulting to Decide Which Production Workflows to Hand to Generative AI and Which to Protect

Executive Snapshot Client Mid-Tier Animation Studio, Los Angeles Situation/Challenge The...

Inside or Outside: How a Global Pharmaceutical Company Used Bespoke Research and Strategy Advisory to Decide Whether to Build an In-House Medical Animation Capability or Deepen Its Agency Partnerships

Executive Snapshot Client Global Pharmaceutical Company, Switzerland Situation/Challenge The client...

Watched but Not Convinced: How a B2B SaaS Company Used IDIs and Video Analytics to Find Out Why Its Animated Explainer Videos Were Getting Views but Not Driving Trial Sign-Ups

Executive Snapshot Client B2B SaaS Platform Provider, United Kingdom Situation/Challenge...

When the Algorithm Makes Clearance Worse: How a Fashion Retailer Used Market Research and Consulting to Fix a Markdown Analytics Model That Was Eroding Margins

Executive Snapshot Client Mid-Market Fashion Retailer, United Kingdom Situation/Challenge The...

Build the Algorithm or Buy the Platform: How a Hospital Network Used Bespoke Research and Strategy Advisory to Decide Which Analytics Capabilities to Develop In-House

Executive Snapshot Client Regional Hospital Network, Texas Situation/Challenge The client’s...

The Model They Did Not Use: How a Commercial Insurer Used Market Research and IDIs to Understand Why Underwriters Were Ignoring Its Predictive Risk Scoring Output

Executive Snapshot Client Commercial Lines Insurance Provider, Canada Situation/Challenge The...

The Cohort That Did Not Come Back: How an Online Retailer Used Consulting and E-Commerce Analytics to Diagnose a Customer Lifetime Value Collapse in Its Highest-Spend Acquisition Cohorts

Executive Snapshot Client Direct-to-Consumer Online Retailer, Germany Situation/Challenge The client...

Satisfied but Churning: How a Telecoms Operator Used Market Research and Strategy Advisory to Fix a Contact Centre Analytics Programme Whose Sentiment Scores Were Not Predicting Customer Departure

Executive Snapshot Client Mobile Telecoms Operator, South Africa Situation/Challenge The...

Picking the Next Market: How a Heritage Leather Goods House Used Market Research and Strategy Advisory to Decide Where to Open Next and Which Formats to Use

Executive Snapshot Client Heritage Leather Goods House, Italy Situation/Challenge The...

Control or Reach: How a Luxury Brand Used Bespoke Research and Consulting to Decide Whether to Own Its Resale Narrative or Hand It to a Platform

Executive Snapshot Client French Luxury Ready-to-Wear Brand Situation/Challenge The resale...

The Collector They Were Losing: How an Independent Swiss Watch Manufacture Used Market Research and IDIs to Understand Why Younger Buyers Were Choosing Grey Market Over Authorised Dealers

Executive Snapshot Client Independent Swiss Watch Manufacture, Le Locle Situation/Challenge...

When the Hero Bag Becomes the Whole Story: How a Luxury Handbag Brand Used Consulting and Analytics to Find Which Iconic SKUs Were Cannibalising Their Own Client Pipeline

Executive Snapshot Client European Luxury Handbag Brand Situation/Challenge The brand...

The Scarcity Decision: How an Artisan Fragrance House Used Market Research and Strategy Advisory to Decide How Far to Expand Before Selectivity Became Its Most Valuable Product

Executive Snapshot Client Artisan Fragrance House, Grasse, France Situation/Challenge The...

When the Platform Gets Displaced: How a Drone Fleet Management Software Company Used Market Research and Strategy Advisory to Respond to Hardware Vendors Bundling Their Own Software

Executive Snapshot Client Drone Fleet Management Software Provider, Canada Situation/Challenge...

Own the Fleet or Buy the Service: How a Farming Cooperative Used Market Research and Strategy Advisory to Decide Between In-House Agricultural Drones and a Managed Service Model

Executive Snapshot Client Grain and Oilseed Farming Cooperative, Midwest United...

Data Collected, Value Not Delivered: How an Energy Company Used Bespoke Research and Consulting to Fix a Drone Inspection Programme That Was Generating Images But Not Reducing Maintenance Cost

Executive Snapshot Client Electricity Transmission Infrastructure Operator, Australia Situation/Challenge The...

What Actually Gets Approved: How a Critical Infrastructure Operator Used Market Research and IDIs to Navigate Counter-Drone Procurement Before Selecting a System

Executive Snapshot Client Nuclear Power Station Operator, France Situation/Challenge Following...

Finding the Viable Corridors: How a Last-Mile Delivery Operator Used Consulting and Analytics to Identify Where Drone Delivery Was Actually Economical Before Committing to a Network

Executive Snapshot Client Last-Mile Delivery Operator, Singapore Situation/Challenge The client...

Picking the Right Anchor: How a Floating Wind Developer Used Bespoke Research and Strategy Advisory to Settle a Foundation Technology Standoff Before Bidding on a Lease

Executive Snapshot Client Floating Offshore Wind Developer, Scotland & South...

When Predictive Maintenance Stops Predicting: How a Wind Farm Operator Used Consulting and Analytics to Fix a Failure Detection Programme That Had Quietly Stopped Working

Executive Snapshot Client Onshore Wind Farm Operator, Texas & Iowa...

Geared, Direct Drive, or Both: How a Gearbox Manufacturer Used Market Research and Consulting to Decide Where Its Future Actually Lay

Executive Snapshot Client Wind Turbine Gearbox Manufacturer, Germany Situation/Challenge Direct...

Why Customers Kept Choosing the Cheaper Contract: How a Gas Turbine Service Provider Used IDIs and Analytics to Understand a Premium Contract Tier Nobody Was Buying

Executive Snapshot Client Industrial Gas Turbine Service Provider, Middle East...

Retrofitting for Regulation: How a Hydro Turbine Manufacturer Used Market Research and Strategy Advisory to Build a Business Case Around Fish-Safe Turbine Upgrades

Executive Snapshot Client Hydro Turbine Manufacturer, Pacific Northwest, United States...

Before the Headset, Talk to the Surgeon: How a Hospital Group Used Market Research and Consulting to Understand Why Its AR Surgical Guidance Pilot Had Stalled

Executive Snapshot Client Regional Hospital Group, Germany Situation/Challenge The client...

The Digital Twin Question: How an Automotive Parts Manufacturer Used Bespoke Research and Strategy Advisory to Build an Honest ROI Case Before Committing to Industrial Metaverse Investment

Executive Snapshot Client Tier-1 Automotive Parts Manufacturer, Czech Republic Situation/Challenge...

Tried But Not Bought: How a Fashion Retailer Used IDIs and Purchase Analytics to Understand Why Virtual Try-On Was Boosting Engagement But Not Conversion

Executive Snapshot Client Fashion Retailer, United Kingdom Situation/Challenge The client...

Trained But Not Changed: How a Logistics Company Used Market Research and IDIs to Find Out Whether Its VR Safety Programme Was Actually Altering Behaviour on the Warehouse Floor

Executive Snapshot Client Third-Party Logistics Operator, Netherlands & Belgium Situation/Challenge...

Showroom or Stunt: How a Property Developer Used Consulting and Strategy Advisory to Decide Whether a Metaverse Showroom Would Actually Accelerate Sales or Just Generate Press Coverage

Executive Snapshot Client Residential Property Developer, Dubai & Riyadh Situation/Challenge...

Qualified or Quick: How an Aerospace MRO Supplier Used Market Research and Consulting to Decide Which Parts Were Worth Certifying for Additive Manufacturing

Executive Snapshot Client Aerospace MRO Component Supplier, United States Situation/Challenge...

Standard or Bespoke: How an Orthopaedic Implant Manufacturer Used Bespoke Research and Strategy Advisory to Decide Between Patient-Specific and Catalogue 3D Printing

Executive Snapshot Client Orthopaedic Implant Manufacturer, United Kingdom Situation/Challenge The...

Printed or Poured: How a Social Housing Developer Used Market Research and IDIs to Evaluate 3D Concrete Printing Before Committing to a Pilot Programme

Executive Snapshot Client Social Housing Developer, England Situation/Challenge The client...

Migrating the Right Lines: How a Precision Toolmaker Used Consulting and Analytics to Identify Which of Its Conventional Tooling Products Should Move to Metal Additive Manufacturing

Executive Snapshot Client Precision Tooling Manufacturer, Germany Situation/Challenge The client...

Personalised on the Plate: How a Functional Food Brand Used Market Research and Strategy Advisory to Find the Right 3D Food Printing Entry Point

Executive Snapshot Client Functional Food & Nutrition Brand, Netherlands Situation/Challenge...

More Than a Protein Number: How a Pea Protein Supplier Used Market Research and Strategy Advisory to Fix a Hidden Functional Gap That Was Costing It Formulation Wins

Executive Snapshot Client Pea Protein Ingredient Producer, Canada & Netherlands...

Reading the Wool Market to Protect Vitamin Margins: How a Vitamin D3 Producer Used Market Research and Analytics to Tame Raw Material Price Swings

Executive Snapshot Client Vitamin D3 Ingredient Producer, Europe Situation/Challenge The...

Why the Second Carton Never Got Bought: How an Oat Milk Brand Used IDIs and Purchase Analytics to Crack a Trial-Versus-Repeat Mystery

Executive Snapshot Client Oat Milk Brand, United Kingdom Situation/Challenge First-purchase...

Earning Trust Before the First Sale: How an Infant Formula Manufacturer Used Market Research and IDIs to Understand Parent Decision-Making Ahead of a New Market Launch

Executive Snapshot Client Infant Formula Manufacturer, Southeast Asia Situation/Challenge The...

Where the Cells Were Actually Dying: How a Probiotic Strain Supplier Used Bespoke Research and Consulting to Explain a Gap Between Lab Results and Shelf Performance

Executive Snapshot Client Probiotic Strain Producer, Denmark & United States...

Platform or Procedure: How a Surgical Robotics Company Used Market Research and Strategy Advisory to Resolve Its Most Consequential Product Strategy Decision

Executive Snapshot Client Surgical Robotics Systems Developer, United States &...

The Acquisition Question: How a Regional Hospital Network Used Bespoke Research and Consulting to Decide Whether to Build, Lease, or Skip Orthopedic Robotic Capability

Executive Snapshot Client Regional Hospital Network, Midwestern United States Situation/Challenge...

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