To maintain a high degree of data precision, at Constancy Researchers Private Limited, we use 360° research approach.
Macro-Economic Trends- The holistic study of the economy to understand the inflation and inflation expectations, economic growth, gross domestic product (GDP), fiscal policies, monetary policies, receipts, spendings, industry growth trends, technology trends, and other macroeconomic factors to correlate the data with the specific industry. Some of the key sources for the collection of macroeconomic trends database are The World Bank, International Monetary Fund (IMF), World Trade Organization (WTO), World Economic Forum, Organisation for Economic Co-operation and Development (OECD), European Free Trade Association (EFTA), United Nations Industrial Development Organization (UNIDO), etc.
Micro Economic Trends- To study the spending trends, individual income, consumer behavior, corporate policies, companies, wages pattern, employment, regulations impact on companies, and other key microeconomic dynamics to relate the specified data with the required market. Some of the major sources for the database collection are company websites, company annual reports, government websites, etc.
Demand Side Approach- In the demand-side approach, the spend levels, future growth, mapping of usage practices, and extrapolation to the related market are done. The demand side approach categorizes parent markets and ancillary markets, segment penetration analysis, variable analysis, market forecasting, etc.
Supply Side Approach- In the supply-side approach, company revenues, growth plans, product categorization, player categorization, market initiatives, and extrapolation to the related market is done. The supply-side approach identifies market initiatives, competitive benchmarking, penetration modeling, analyze historic revenues, etc.
Primary Research- In the primary research, sources from the demand and supply sides have been interviewed to identify quantitative and qualitative data for the study. During the primary research, interviews with the in-house industry experts, manufacturers, distributors, users, key opinion leaders (KOLs), subject matter experts (SMEs), CEOs, VPs, marketing/product managers, market intelligence managers, national sales managers, purchasing managers, value-added resellers, Institutional research scholars, and other people related to the specific industry has been done. The primary research data has been collected through various means including e-mails, personal interviews, telephonic interviews, online surveys, etc.
Secondary Research- In secondary research, the data from numerous secondary sources such as company financials, white papers, industry information, SME journals, magazines, journals, analyst reports, earning calls, paid databases (Hoovers, Factiva, Owler, Financial Times, etc.), Constancy Researchers repository, company websites, public databases, key opinion leaders (KOLs) publications, academic commentary, wealth management publications, government quotes, etc. have been collected.
TECHNIQUES USED IN RESEARCH METHODOLOGY
TOP-DOWN APPROACH- In the top-down approach, the global market was further divided into a percentage split of categories based on geographies and then the market for major countries. The top-down approach assisted in reaching the global market size of each category. The category’s market size was further broken down into the 
regional market size of each segment. The global market size was then cross-checked with the market size arrived with the help of bottom-up approach. The top-down approach is majorly used to analyze penetration levels and for new product offerings. The top-down approach comprises extensive use of public and paid databases along with the primary interviews with the key opinion leaders (KOLs), manufacturers, distributors, etc.
BOTTOM-UP APPROACH- In the bottom-up approach, Constancy Researchers arrived at the regional market size of the market, which then added up to reach the global market size. The bottom-up approach is one of the utmost reliable approaches as the data and information related to the specific market are directly acquired from the major players in the market, about their involvement in that market and it also involves the primary interviews with the key opinion leaders (KOLs) associated with the organizations considered during the research for data revalidation and insight collection. Also, if the market is niche with a huge number of private players involved, the market size is achieved with the help of estimating the size of the sub-category at the country level, which is then added up to reach the category size at the regional level and then to the global market size of the specific market. During the bottom-up approach variable analysis for the demand forecast and demand estimation after analyzing company financials, annual reports, and paid databases is done.
